Contracted subscription dollars scheduled each month from memberships and training plans.

Why it matters

Shows baseline revenue stability and the dollar impact of churn or upsells.

Healthy range: Aim for 8-12% MoM growth during expansion phases.

Percent of starting revenue retained after expansion, downgrades, and churn for the period.

Why it matters

Highlights whether existing clients are growing faster than they churn.

Healthy range: Target 105%+ to signal strong client maturity.

Average days it takes to collect cash from invoices once revenue is recognized.

Why it matters

Impacts cash flow timing and uncovers invoicing or collection gaps.

Healthy range: Keep under 35 days for service businesses.

Revenue minus direct trainer payroll and class delivery costs, expressed as a percentage.

Why it matters

Validates pricing versus staffing costs before overhead expenses.

Healthy range: Stay above 55% for boutique fitness studios.

Total operating expenses divided by gross revenue for the same period.

Why it matters

Flags spend creep and helps plan cash runway against revenue swings.

Healthy range: Hold between 35-45% after growth investments normalize.